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Case Studies

WSI's Digital Marketing Case Studies

We think we're great, but if you don't trust us, take a thorough look at some of the work we've done below. And then go read about how happy our clients are.

 

TOYOTA DEL ECUADOR

Company Background

Toyota del Ecuador was established en 2007 formed by two main Toyota distributors in Ecuador, Casabaca S.A (since 1959) and Importadora Tomebamba (since 1964). Toyota del Ecuador organization prides itself on providing QDR automobiles and an incomparable customer service.

Target Audience

Current and potential customers of the brand.

Website / Microsites

WSI Goals

Build brand presence focused on their target, by delivering clear, accurate and complete information about the company, its products and services.

 

Develop and standardize the image of Toyota del Ecuador in the country, by positioning the company based on it’s philosophy and values, at the same time generating a approaching the client with a consistent service that generates an added value.

Services Provided

Microsites focused on specific products and services, expanding the information delivered to the customer, create a bond with the company, the generation of databases and after sales service.

Cases of Study

- Toyota GT86 Microsite

- Toyota Hilux Microsite

- Toyota Raw 4 Microsite

- Toyota Prius C Sport Microsite


- Innova Microsite

- Dakar Microsite

Social

WSI Goals

Generate closeness with the largest number of potential prospects by developing content that generates loyalty and valuable information about the company and its products and services.

Have a permanent interaction with the company’s target, creating a close relationship. As well as increase client’s satisfaction with the service and value perceived.

Grow steadily in fans and followers, improving brand perception and permanently evaluating the results.

Services Provided

Community management of Toyota’s social networks: Facebook, LinkedIn and Twitter.

Communication content aimed to specific company needs and target.

Cases of Study

- Facebook Toyota del Ecuador


Apps

WSI Goals

Generate interactivity between the company and the target by developing applications to disclose clearly and constant remembrance of products and services.

Develop applications that generate virality in order to increase fans and followers.

Achieve a greater recall and brand positioning generating databases for effective monitoring.

Services Provided

Interactive applications with issues related to specific products and services that you want to publicize or highlight certain times for the transmission of information and generation of motivation to the purchase or consumption.

Cases of Study

- Toyota GT 86 Race

- Toyota Hilux Turbo

- Toyota Historias que no duran

- Expotransporte

- Toyota Motor Show

- Toyota Dakar Ecuador


Youtube

WSI Goals

Communicate in a clearly and didactic way information on products and services offered by the company.

Project an appealing and modern brand image, with emphasis on the goals, values ​​and philosophy of the company.

Services Provided

Develop viral videos content with emphasis on the advantages and benefits of the products and services of the company.

Cases of Study

- Rally Dakar 2014

Costumized - Campaña espera Feliz

WSI Goals 

Create and design Toyota’s Happy Waiting campaign to provide customer with real information about the status of their vehicle. Reduce cancellations by allowing the customer to enter a code in a landing page and accessing the production process of their car. Maintaining customers happy during the waiting time by sending emails and postcards with gifts related to the product.

Target Audience

Waiting list clients

Services Provided

Implementation of Happy Waiting campaign with regular delivery and personalized information through digital media based on the status of the delivery of each vehicle.

Development of a digital platform where information was uploaded of each user allowing them a real time information about the vehicle.

Cases of Study

- Happy Waiting

PINTURAS CONDOR

Company Background

Pinturas Cóndor, correspond to the name of the Chemical Industry "Borja & Leib," was founded on April 26, 1939 and is engaged in the production and selling of paints and related products in Ecuador.

Target Audience

Current and potential clients. 

Website / Microsites

WSI Goals

Design an original, fun, educational, clear, and highly profitable website, specifically oriented to the customers’ needs, features and target.

To reach 3 audience segments with relevant audiovisual content for each one of them: final customer, professionals, semi- professionals.

Services Provided

Development of a digital presence by creating a dynamic, didactic and attractive website aimed for their target. Based on image positioning and communication of related information.

Cases of Study

- Pinturas Cóndor Website


Social

WSI Goals

Effective management of social media generating brand positioning and develop long-term relationships.

To position the company in the minds of consumers as experts in decoration and finishing’s for all types of ambiences. 

Services Provided

Management of social networks, focus on the company’s Facebook page.

Post contents related to products and services with a clear and friendly message that will generate interaction with the target.

Cases of Study

- Pinturas Cóndor Facebook


Apps

CONDOR-THINGS THAT HAPPEN-PERMALATEX STAIN RESISTANT:

WSI Goals

Make the costumer experienced the new product through this application.

Services Provided

The benefits of the new product of Pinturas Cóndor: Anti Stain Permalatex were shown through daily stories.

Cases of Study

- Pinturas Permanentes

Customized

WSI Goals

CONDOR-ENVIRONMENT SIMULATOR CONDORMIX:

To promote the new range of color combination Permalatex Kids, with the option to customize ambiences and to try different color.

CONDOR-AMBIENCE SIMULATOR:

Let the customer choose the ambience he/she wants to paint and try colors and their combinations.

Services Provided

Digital applications focused on the features, benefits and advantages of the product.

Ambiance simylator

Cases of Study

- Ambiance Simulator

JABONERIA WILSON

Company Background 

Jaboneria Wilson SA, began operations in the city of Quito in 1945, this company is engaged in the production and sells of household and personal cleaning products.

Target Audience

Current and potential clients.

Website / Mobile Site

WSI Goals

To renew the image at digital level both website and mobile site. Promote new products and to give greater value to the current products.

Have a site that will allow the target to access information in a quick and easy way.

Develop a greater engagement with the audience by generating a mobile site

Services Provided

Design, implementation, and management of the company’s website and mobile site, focused on the company’s products and services.

Cases of Study

- Website


- Mobile Site

 

SONY PICTURES

Company Background

Sony Corporation was founded on May 7, 1946. Sony is the undisputed world leader in entertainment, beginning with his division consisting Electronic products Audio, Video, Television, Information and communication, electronics and other equipment. Extend its business divisions Games, Music (Sony Music Entertainment, Inc.), Film (Sony Pictures Entertainment), Insurance (Sony Life Insurance Co., Ltd.), and other businesses

Target Audience

Current and potential clients.

Social

WSI Goals

To increase fans community through digital media standards in the Ecuadorian public about premieres, news, and facts about the characters in the film house movies. 

Services Provided

Generate contents for social networks that provide information about the company’s products and services.

Cases of Study

- Content Management

1001CARROS

Company Background

1001 Carros.com is part of Casabaca S.A, this business was born from an idea that there is a safe and easy way to buy, sell or trade multi brand pre-owned vehicles.

1001carros.com offers its customers a unique experience based on 53 years of experience in the automotive market and over 15 years experience in the purchase, sale and exchange of used cars.

Target Audience

Current and potential clients.

Website / Mobile Site

WSI Goals

Communicate clearly the benefits in terms of products and services offered by the company, focusing on the exchange of pre-owned vehicles and enhance the security and reliability that Casabaca provided.

Showcase the products offered by the company by giving the costumer the possibility to access comprehensive information on each of them.

Facilitate the exchange by providing tools that allowing a more easily, quickly and safely access to the purchase or sale of pre-owned vehicles.

Generate a greater engagement with the costumer by developing a mobile site with the same characteristics as the web page and that can be access from anywhere.

Services Provided

Website and Mobile site with a clear information and easy to navigate, in order to ensure the process of buying and selling pre-owned vehicles.

Tools to ensure accurate information and a quick process for the selling and buying pre-owned vehicles.

Cases of Study

- Website


- Mobile Site


Social

WSI Goals 

 

Design, implement and execute marketing activities with a focus on social networks.

Generate viral content in order to have a permanent interaction with the segment.

Provide clear information about the company’s products and services. As well as, answers for claims and questions handling them in a fast, effective and comprehensive way.

Services Provided

 

Design of new image on social networks, with a specific focus on Facebook and content management related products and services of the company. Maintain a permanent interaction with customers.

Cases of Study

 

- Facebook 1001carros.com


Apps

WSI Goals 

 

Develop applications focused on specific products and services of the company.

Communicate valuable information in a didactically, fun and easy way to remember.

Generate interest in the purchase and use of products and services of the company.

Services Provided

 

Digital applications focused on highlighting features and benefits of products and services of the company, generating experiences of loyalty and positioning.

Cases of Study 

 

- WIN a Pre-owned vehicle

 

- Mobile / Tablet App

 

 

 

CASABACA

Company Background 

Casabaca S.A started in the automotive industry since 1928 with Ford Motors Company representation and in 1959 they obtain Toyota’s representation in Ecuador. The organization prides itself for following Toyota’s Way main pillars, continuous improvement and respect for people as well as providing quality, reliable and durable vehicles. 

Target Audience

Current and potential clients.

Website / Mobile Site

WSI Goals

Redesign didactic, clear and easy to navigate website.

Provide information about the products and services offered by Casabaca.

Showcase the products with their advantages and features. 

Services Provided 

Didactic and clear web page with all the information needed, offering the costumer a quick and easy navigation through the site projecting an attractive and trustworthy image.  

Cases of Study

- Website


- Mobile Site

Social

WSI Goals 

Effective social media management with two objectives, the generation of long-term relations with clients and possible prospects and brand positioning.

To promote new car models and have a direct communication channel with consumers of Toyota vehicles.

Maintain a love mark among Ecuadorians. 

Services Provided

Social media management with a bigger approach on Facebook as it is the main platform to generate contact with clients and leads.

Create contents focus on the benefits, support, products and services of the brand.

Develop strategies according to the product life cycle that will allow the brand to accomplish their objectives.

Cases of Study

- Facebook Casabaca


Apps

WSI Goals  

Developed with a direct focus on the target to which you want to reach and draw your attention to the point of remembering. 

Services Provided 

Applications focused on promoting specific products and services of the company, focusing on its features and benefits.

Cases of Study 

- Hilux Navidad

DIVINO NIÑO

Company Background 

Barrio Divino Niño is a major housing project, which offers apartments located in the southern area of Quito. 

Target Audience 

Current and potential clients.

Website

WSI Goals  

Bring to the Website a very attractive image of the project and motivate the visitors to enter and know more about the project.

Communicate all the information related to the advantages and benefits of the project.

 

Services Provided 

Website with a friendly and clean graphic design that make it easy to navigate.

Provide clear information about the project and generate database of leads.

 

Cases of Study 

- Website Divino Niño


ZUAUTO

Company Background  

Zuauto is a company dedicated to the commercialization of vehicles for the brand Chevrolet in Peru.

Target Audience 

Current and potential clients.

Landing Page

WSI Goals  

Create a landing page in which customers will find price, information about the vehicle and its benefits in order to generate leads and sales. 

Services Provided  

Landing page with clear and visual information about the cars. 

Cases of Study 

- Website

TABLITA DEL TÁRTARO

Company Background  

La Tablita del Tártaro is a nationwide company dedicated to the sale of grilled food products.

Target Audience 

Current and potential clients.

Website

WSI Goals

Design a website that provides all the information to the customers.

Create engagement by including visual information about the products.

Services Provided

Website designed according to the company´s image providing information about the products they offer.

Cases of Study 

- Tablita del tártaro Website

PIAGGIO

Company Background  

Piaggio is a company dedicated to the commercialization of motorcycles in Ecuador; their products include Aprilia, Moto Guzzi, Vespa and Piaggio.

Target Audience 

Current and potential clients.

Website

WSI Goals

Position the brand name in the motorcycle market as a company with high quality products.

Generate a client database in order to generate sales. 

Services Provided

Website with clear information about the products they offer.

Provide a unique experience while navigating in the site by including images associated to a lifestyle.

Cases of Study 

- Website Piaggio

Social

WSI Goals 

Provide clear and relevant information about the brand.

Generate leads through visual information display in the Facebook page and maintain a constant interaction between the brand and fans.

Services Provided

Community management of the Facebook page, providing services such as, quick answers to the doubts and comments from current clients and leads.

Continuous generation of contents related to the company’s products.

Cases of Study

- Facebook Piaggio

Apps

WSI Goals

Generate a database of clients and leads for the company.

Services Provided

Application where leads/fans and clients could interact with the brand.

Cases of Study

- Chica Piaggio

 

ANANNDA

Company Background  

Anannda Hotel & Spa is one of the hotels located in a different area, offering guests a different experience; it is focus on domestic and international tourists and it’s grand opening is mid 2014.

Target Audience 

Domestic and international tourists.

Website

WSI Goals

Create a web page in which the internacional target will find all the information necessary.

Show through images the different experiences that the hotel offers in order to bring more tourism to Ecuador.

Services Provided

Interactive and easy to navigate Website focused on domestic and foreign tourists.

Cases of Study 

- Website Anannda


CARDEPOT

Company Background

Cardepot specializes in the selling of automobile accessories. With a wide range and variety of products which are aimed not only for off road vehicles but also for cars and trucks.

Target Audience

Current and potential clients.

Website

WSI Goals

Generate brand awareness by having ads on social media and google.

Generate through the website a database of leads and promote online buying.

Generate an easy to navigate web where clients will have all the information about the products.

Services Provided

Website with clear information about the products and services that the company offers.

Cases of Study 

- Website Cardepot

Social

- Website Cardepot

WSI Goals

Community management for the Facebook page providing services such as, quick answers to the doubts and comments from current clients and leads.

Continuous generation of contents related to the company’s products.

Services Provided

Design of a friendly and interesting Facebook page with posts related to the products and services that the company offered.

Cases of Study

- Facebook Cardepot

Apps

WSI Goals

Develop a catalog were costumers can find information they need.

Provide information in a clear way by incorporating images of products.

Services Provided

A virtual catalog with complete and clear information about the products including their benefits.

Cases of Study

- Catálogo Virtual


EQUIPO ECUADOR DAKAR

Company Background  

This client was the first Ecuadorian team to participate in DAKAR 2014 the most difficult and longest rally raid.

Target Audience 

Team followers and fans.

Website

WSI Goals

To be the first source of information for fans and media.

Services Provided

Provide first hand and related information about the rally and the Ecuadorian team.

Cases of Study 

- Twitter

- Facebook

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